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To be successful in today's commodity marketplace, a product must have a character and personality of its own. Moreover, the product's form must instantly reveal how it works, and convince consumers that it is safe to use. The more complex the product, the more critical it becomes that its operation be both simple and logical.

Apart from fulfilling these practical functions, a product's design is also meant to elicit an aesthetic response: it must be beautiful. This requires a sensitive handling of materials, understanding of target markets and awareness of the product's environment.

In short, successful design requires knowledge and intuition.


Design

Defining the Need and Creating the Foundation
We first gather information about project objectives, tasks and requirements. We then research the relevant technology, market, ergonomic and aesthetic issues, and present our findings in a project plan document that includes a schedule, budget and performance specifications. After the discovery phase, a variety of formal and functional solutions are explored - for the product as a whole or for certain details - and evaluate them by means of a requirements profile and a feasibility analysis. Concepts are presented in the form of perspective drawings and scale models.


Product Modeling

Making Your Product Come to Life
Proportionate models only give a rough idea of the outer shape but indicate the exact proportions while design models are representative of the actual shape and impression of the final product. Functioning models demonstrate the function of the device regardless of its outside shape. Prototypes are models, made according to drawings for the series. The prototype allows a good check of the drawing data. It offers a chance to make modifications before the tools for the series are made.


Engineering

Optimally Harmonizing the Components
Technical conception, engineering, drawings of individual components, drawings of component groups, lists of parts, documentation, supervision of the construction of functioning models, of prototypes and their optimization, test arrangements, test plants for single or long-time tests, requests for quotations for serial parts and tools, lists of suppliers, supervision of tool making and of the start-up of large-scale production, assistance regarding certification of products (T V, CE), calculation, lay-out, FEM.


Electronics Development

Implementing Efficient Controls
Complex devices require efficient controls. Dependable functioning and easy operation which requires no explanation can be realized for such devices only by means of optimally adapted controls. The most important jobs of the electronics development department of Busse Design Ulm are collection of physical data, processing of data by means of modern microcontrollers, and the exact control of actors. Compliance with the latest EMV guidelines and national, international and company specifications is a matter of course.