Tonic contacted Busse Design again when they wanted to shift direction in their site strategy. Tonic was transitioning from a content site to a media site, and needed our help to feature their authentic media, while maintaining their brand identity. Busse Design restructured the site architecture to make it immediately identifiable as a media site with rich content, and integrated a variety of multimedia, social networking and interactive modules for a unique and current user experience. Our design, blended with bold graphics, communicates the "good" behind Tonic's mission, and conveys a fun, hip and irreverent experience without sacrificing sophistication.