MarketTools

MarketTools, the leader in customer insight solutions, contacted Busse Design when they needed to redesign their site and upgrade its technological platform to Drupal 6. Our challenge was to re-architect the site to highlight the broad array of solutions MarketTools offers, while at the same time, integrate CustomerSat’s web site. Our first step was to create a Global Site Map to identify the site’s content and its different access points. After the site map was locked, Busse Design began parallel development of the site’s new design and the Content Management System. Once we finalized the new site designs to address specific audience needs and drive lead generations, we provided MarketTools with a complete site build out. The CMS development included the creation of dynamic and custom modules to achieve complex cross-linking to various products and resources on relevant pages that could easily be updated by the client. At the conclusion of the project, Busse Design provided a Drupal training session for MarketTools employees, which described how to use the CMS to update their site on an on-going basis.