About Busse Design

Executive Bio

Joy A. Busse
CEO & President

Joy Busse founded Busse Design USA Inc. in 1997 to help business-to-business and consumer companies in meeting their goals of building customer loyalty through intuitive user experiences. As the User Experience leader of the Busse Design studio team, Joy directs all aspects of the visual design and architectural project development phases.

From 2002 to 2005 Joy also acted as CEO of Busse Design Ulm, GmbH, one of Germany’s largest and most established product and industrial design firm which currently employs 45 people. During this time Joy directed all business aspects of Ulm’s day to day operations.

As illustrated through her accomplished work as a user centric information architect and designer, Joy has become recognized as an expert specializing in the creation of well-crafted and intuitive user experiences. Before founding Busse Design USA, Joy managed creative teams for Excite@Home. Under Joy’s direction and management, Excite’s team of designers acted as pioneers in the Internet explosion as they helped to create one of the largest international consumer portals of its time.

Prior to joining Excite, Joy fine-tuned her digital media skills while working at a multimedia design firm in Northern California. Even in her early days within the industry, Joy was an active contributor to high profile accounts by designing interactive products for AT&T, Clinique, Digital Computers and Disney.

Joy has been an active judge on the Ziff-Davis Global Information Infrastructure Awards panel, the Art Directors Club awards panel and the Web Awards panel. Joy has been a regular columnist for Internet World Magazine’s “Deconstructing” columns, and has written several articles on user centric product development, usability and rapid prototyping. Joy also serves as a member of the San Francisco Business Internet Group’s advisory board.

Joy graduated with honors in 1995 from the Art Center College of Design in Pasadena, California.

“Busse was a perfect fit for our new product launch. They took the time to understand what we needed, had just the right amount of project management, and gave us a sweet homepage and website design. They’re very strong on both interaction design and pure visual design, which can be hard to find in a design firm.”
“Busse was a perfect fit for our new product launch. They took the time to understand what we needed, had just the right amount of project management, and gave us a sweet homepage and website design. They’re very strong on both interaction design and pure visual design, which can be hard to find in a design firm.”
Ellie Fields
Director of Product Marketing,Tableau Software
"We were extremely pleased with the work done by Busse Design. Joy and her team were professional, timely, and extremely flexible in terms of accommodating our requests. We would highly recommend them to anyone looking to do design work."
"We were extremely pleased with the work done by Busse Design. Joy and her team were professional, timely, and extremely flexible in terms of accommodating our requests. We would highly recommend them to anyone looking to do design work."
Lalit Dhadphale
CEO, HealthWarehouse.com
"Busse Design was a pleasure to work with. From our first phone call and through the entire process they were incredibly professional and passionate about our project. We are a startup and they really helped us refine our vision by acting as a true collaborator and not just a "hired gun". And the end result, what can I say, looks AMAZING! I highly recommend Busse to everyone. "
"Busse Design was a pleasure to work with. From our first phone call and through the entire process they were incredibly professional and passionate about our project. We are a startup and they really helped us refine our vision by acting as a true collaborator and not just a "hired gun". And the end result, what can I say, looks AMAZING! I highly recommend Busse to everyone. "
Phil Marcus
CEO / Founder, Video Greetings, LLC
"Busse Design contributed a lot to the success of Navio and would highly recommend working with them to anyone."
"Busse Design contributed a lot to the success of Navio and would highly recommend working with them to anyone."
Stefan Roever
CEO, Navio
"When we started this project, I expressed to you the need for our user interface to set us apart from our competitors. True to your word, you all gave me an end-product that has enabled us to stand out of the pack. When we demo our system, we get extremely positive feedback on the usability, graphics, and overall look and feel - one client actually said (we have a quote in our whiteboard), It's beautiful! It is important for me to communicate how much I appreciate your hard work, and how real an effect it has had on our business. Plus,I know I was not the easiest client."
"When we started this project, I expressed to you the need for our user interface to set us apart from our competitors. True to your word, you all gave me an end-product that has enabled us to stand out of the pack. When we demo our system, we get extremely positive feedback on the usability, graphics, and overall look and feel - one client actually said (we have a quote in our whiteboard), It's beautiful! It is important for me to communicate how much I appreciate your hard work, and how real an effect it has had on our business. Plus,I know I was not the easiest client."
Andrew Ryan
CEO, ARC Solutions
"I wanted to pass on a compliment from one of our Security architects who recently saw the new designs - he thought the designs were so wonderful and even said his "heard skipped a beat!" I just had to share with you. Everyone here is very pleased with the new designs! Great work!"
"I wanted to pass on a compliment from one of our Security architects who recently saw the new designs - he thought the designs were so wonderful and even said his "heard skipped a beat!" I just had to share with you. Everyone here is very pleased with the new designs! Great work!"
Beth Sordi
Senior Product Manager, Delta Dental
"Joy and her group were able to quickly conceptualize the nuanced aspects of our technology. They delivered clever design solutions to our unusual product requirements, while staying responsive to our fast-moving schedule. I look forward to working with them again."
"Joy and her group were able to quickly conceptualize the nuanced aspects of our technology. They delivered clever design solutions to our unusual product requirements, while staying responsive to our fast-moving schedule. I look forward to working with them again."
Erica Leverett
Product Manager, Livescribe
"Busse Design worked with me on creating content for a very specific application. They were always highly professional, dedicated and ponctual. They integrated our feedback in the design through an interactive process and successfully met the project goal."
"Busse Design worked with me on creating content for a very specific application. They were always highly professional, dedicated and ponctual. They integrated our feedback in the design through an interactive process and successfully met the project goal."
Carlos Moraga
VoD Development Manager, Platform Architect at TVCabo
"I have hired Joy's firm on several occasions and have always been more then satisfied with her team's work. Busse Design's process keeps everyone involved in the project on track, a difficult feat given the nature of web site design for fast paced technology companies. Best of all, Joy is a real pleasure to work with and always surrounds herself with strong creative and project management talent."
"I have hired Joy's firm on several occasions and have always been more then satisfied with her team's work. Busse Design's process keeps everyone involved in the project on track, a difficult feat given the nature of web site design for fast paced technology companies. Best of all, Joy is a real pleasure to work with and always surrounds herself with strong creative and project management talent."
Annie Eissler
VP of Marketing, Airline Reporting Corporation, COMtek, Syncris
"It's been a great pleasure to work with Joy and her team. Extraordinarily talented, professional, and accomplished. I've worked with her on a range of projects requiring branding, site architecture, and visual design. We've collaborated both on commercial projects and in another context altogether, on branding and site design for the non-profit film organization, Film Arts Foundation. Varied projects and objectives, but always the same experience and result: superlative."
"It's been a great pleasure to work with Joy and her team. Extraordinarily talented, professional, and accomplished. I've worked with her on a range of projects requiring branding, site architecture, and visual design. We've collaborated both on commercial projects and in another context altogether, on branding and site design for the non-profit film organization, Film Arts Foundation. Varied projects and objectives, but always the same experience and result: superlative."
Ron Martinez
VP Marketing, Navio
"Joy and the Busse Design team did a great job with JamBase's redesign. I was particularly impressed with their planning, design and execution process. Their communication protocol is very clear and effective. Highly recommended!"
"Joy and the Busse Design team did a great job with JamBase's redesign. I was particularly impressed with their planning, design and execution process. Their communication protocol is very clear and effective. Highly recommended!"
David Rosenheim
VP Marketing, JamBase
"Busse Design was an excellent partner to Market7 at a dynamic time of our own growth and while we were balancing Busse interaction design efforts with our own engineering + contributions from two other outsourced firms that did software development. We are avid practicioners of agile processes and Busse adjusted practices to accommodate our approach, including several twists and turns in our realized versus anticipated path. We are delighted with the results derived from our collaboration -- a gorgeous and useful environment that is delighting our early users and relations."
"Busse Design was an excellent partner to Market7 at a dynamic time of our own growth and while we were balancing Busse interaction design efforts with our own engineering + contributions from two other outsourced firms that did software development. We are avid practicioners of agile processes and Busse adjusted practices to accommodate our approach, including several twists and turns in our realized versus anticipated path. We are delighted with the results derived from our collaboration -- a gorgeous and useful environment that is delighting our early users and relations."
Seth Kevin
CEO, Market7
"Joy's firm offers the perfect blend of world-class talent and small-firm approachability. Busse Design produced the wireframes and mockups that eventually became the new Yardbarker.com UI and visual identity. Joy and her team are also very pleasant to work with... flexible, responsive, and patient, even with very picky clients. I highly recommend Busse Design"
"Joy's firm offers the perfect blend of world-class talent and small-firm approachability. Busse Design produced the wireframes and mockups that eventually became the new Yardbarker.com UI and visual identity. Joy and her team are also very pleasant to work with... flexible, responsive, and patient, even with very picky clients. I highly recommend Busse Design"
Peter Vlastelica
CEO, Yardbarker
"Joy and her team are extremely talented and very responsive. They always provide realistic timelines and provide excellent results. I would recommend them for any graphic or web based design project."
"Joy and her team are extremely talented and very responsive. They always provide realistic timelines and provide excellent results. I would recommend them for any graphic or web based design project."
Ed Cuellar
Director of Marketing, SanDisk
"Joy and her staff are incredible and were a key part of our project's success. They quickly came up to speed on our unique business needs and were able to design a site that exceeded our customer's expectations. Their usability expertise brought many new concepts and ideas to the table. They told us when we were making bad decisions and they were right every time! They have a small shop - but don't let that fool you - these people are leaders in the field of usability. I wish all of my projects could run as this one."
"Joy and her staff are incredible and were a key part of our project's success. They quickly came up to speed on our unique business needs and were able to design a site that exceeded our customer's expectations. Their usability expertise brought many new concepts and ideas to the table. They told us when we were making bad decisions and they were right every time! They have a small shop - but don't let that fool you - these people are leaders in the field of usability. I wish all of my projects could run as this one."
Tom Cox
Director of Marketing, DG Systems
"Joy and her entire team were outstanding to work with. They dove knee deep into our project right from the start and asked all the right questions. They were strong in every area necessary for a successful Website overhaul - from information architecture and usability, to flash and design. I think of Busse Design as an extension of my interactive team and wouldn't trust anyone but them for any future Web projects, small or large."
"Joy and her entire team were outstanding to work with. They dove knee deep into our project right from the start and asked all the right questions. They were strong in every area necessary for a successful Website overhaul - from information architecture and usability, to flash and design. I think of Busse Design as an extension of my interactive team and wouldn't trust anyone but them for any future Web projects, small or large."
Rachel Nislick
Director of Interactive Marketing, PTC
"I have worked with Busse Design on multiple projects. Joy and her team have delivered consistently high quality results with every engagement. The team at Busse design is very talented, hard working and systematic in their approach to getting things done. I highly recommend Busse Design if you are looking for elegant solutions for your UI design challenges."
"I have worked with Busse Design on multiple projects. Joy and her team have delivered consistently high quality results with every engagement. The team at Busse design is very talented, hard working and systematic in their approach to getting things done. I highly recommend Busse Design if you are looking for elegant solutions for your UI design challenges."
Pramod Thangali
MyndNet
"Outstanding job on this! The designs are compelling, practical, and easy to understand/navigate. You've worked incredibly fast and we're grateful for your strong contributions."
"Outstanding job on this! The designs are compelling, practical, and easy to understand/navigate. You've worked incredibly fast and we're grateful for your strong contributions."
Ed Jennings
Copanion
"...They were strong in every area necessary for a successful Website overhaul - from information architecture and usability, to flash and design..."
"...They were strong in every area necessary for a successful Website overhaul - from information architecture and usability, to flash and design..."
Rachel Nislick
Director of Interactive Marketing, PTC
"Busse Design has been a great asset to our Press Ganey technology team! We look forward to releasing our newly designed tool and doing more projects with the Busse team in the future."
"Busse Design has been a great asset to our Press Ganey technology team! We look forward to releasing our newly designed tool and doing more projects with the Busse team in the future."
Carisse Keultjes
eCompass Product Manager, Press Ganey Associates
"We at Press Ganey feel Busse Design has the answers necessary to help us create a well designed and usable tool for our clients. We consider their information and consulting important input to our product planning and execution."
"We at Press Ganey feel Busse Design has the answers necessary to help us create a well designed and usable tool for our clients. "
Carisse Keultjes
eCompass Product Manager, Press Ganey Associates
"We hired the Busse Design team to do a very difficult job, and they came through in spades. We asked them create an easy to use, professional look for our management software which involves several new and intricate concepts. They dug right in, developed an understanding of the target user as well as the software functionality, and delivered a design that far exceeded our expectations. During the entire process they demonstrated a high level of professionalism and responsiveness that really helped to drive the project to completion. It was truly a pleasure to work with them."
"We hired the Busse Design team to do a very difficult job, and they came through in spades. We asked them create an easy to use, professional look for our management software which involves several new and intricate concepts..."
Gary Erickson
Product Manager, Azul Systems, Inc.
"Busse Design was a fantastic choice for our site’s national redesign. They took our company’s theme and message and translated it into a fun, vibrant and user-friendly web site. They were timely and responsible through the entire process, and we really could not have chosen a better team to work with"
"They took our company’s theme and message and translated it into a fun, vibrant and user-friendly web site. They were timely and responsible through the entire process, and we really could not have chosen a better team to work with"
Genevieve Thiers
CEO, Sittercity, Inc.
"Busse Design was contracted to redesign two of our very complex software products with the goal of creating highly functional interfaces that would be easier to use and more intuitive. We also wanted a great design that better portrayed Tibco’s brand and audience. Our expectations were exceeded not only on the functionality and design aspects but also in their project management skills and professionalism. Not only are they great designers, they really understand technology which was a huge differentiation point for us when selecting a vendor. Highly recommended!!"
"Busse Design was contracted to redesign two of our very complex software products with the goal of creating highly functional interfaces that would be easier to use and more intuitive... "
Harpal Kochar
Product Manager, Tibco Software
"Under the steady hand and bright eye of Joy Busse, Busse Design USA delivers above and beyond:Creative output, clear communication, attention to detail, real-time scheduling and on-time delivery. Our website continues to delight us through its design brilliance and commercial success."
"Under the steady hand and bright eye of Joy Busse, Busse Design USA delivers above and beyond:Creative output, clear communication, attention to detail, real-time scheduling and on-time delivery. Our website continues to delight us through its design brilliance and commercial success."
Rick Barretta
Web Illusions
"The site looks wonderful. I am very impressed with detail and professionalism that I have experienced working with everyone at Busse Design. You truly take pride in your work and it shows. That’s very refreshing in this day and age. Santa Clara Systems made a great choice. It’s been a pleasure."
"...I am very impressed with detail and professionalism that I have experienced working with everyone at Busse Design...."
Ken Richards
V.P. Special Operations, Santa Clara Systems
"Busse Design is great to work with - they have been fast and responsive enabling us to confidently meet deadlines at the pace of today's business."
"Busse Design is great to work with - they have been fast and responsive enabling us to confidently meet deadlines at the pace of today's business."
Jim Claussen
ILOG
"The Busse Design team was a pleasure to work with and very professional in their commitment to their clients. They are knowledgeable about the design of websites and the capabilities of making a web site successful. Their expertise and creative abilities enable them to create a successful and appealing web site. They are accessible, answer all of your questions and implement changes quickly. Their experience has given them powerful ideas and inside knowledge and their vision was what we needed for our site to achieve its final form. In hindsight we realize the enormity of the task, not only in the complexity of the site, but also the time constraints that emerged as the project neared completion and they kept us on track and within budget."
"...Their experience has given them powerful ideas and inside knowledge and their vision was what we needed for our site to achieve its final form..."
Darci Rosenblum
Director of Consumer Marketing, LeapFrog
"Busse Design has been outstanding to work with. They have been able to take a complicated, technical business and focus clearly on our key messages with a distinctive style that has helped us stand out. Additionally, their working style allows for them to execute quickly and effectively for every project."
"...They have been able to take a complicated, technical business and focus clearly on our key messages with a distinctive style that has helped us stand out..."
Brenda Lynn-Kring
Marketing Operations Director, North America/Asia Pacific, ILOG Corporation
"We hired Busse Design to completely redesign our Netflame user interface. Our product is fairly complex - our objective was to come up not only with a beautiful design, but an easy to use and very functional interface for our customers. Busse Design exceeded our expectations on both the design and the functionality aspects of the project; they are good designers, understand technology at the speed of light and, most importantly, are very professional and flexible. Great job guys!"
"...Busse Design exceeded our expectations on both the design and the functionality aspects of the project; they are good designers, understand technology..."
Xavier Casanova
Co-Founder/Director of Project Management, Fireclick, Inc.
"They completely rock! I love their work, turn around, ability to take feedback, etc. A++!"
"They completely rock! I love their work, turn around, ability to take feedback, etc. A++!"
Jeff Anderson
CEO, Turbine Entertainment Software
"Busse is about quality-- from their vision, to their process, to their design. They kept us on task whether it was tactical execution or strategic brand development."
"Busse is about quality-- from their vision, to their process, to their design. They kept us on task whether it was tactical execution or strategic brand development."
Dan Gregerson
President and CEO, Mindfabric
"Busse Design is known at Red Hat as the most successful vendor relationship to date."
"Busse Design is known at Red Hat as the most successful vendor relationship to date."
Michael Tiemann
CTO, Red Hat
"Busse Design has a wealth of design and web expertise and brings a team of talented and passionate designers who aren't afraid to speak their minds. Their no-nonsense approach to design includes a commitment to never miss a deadline, which was very impressive given the incredibly aggressive timeline and the excellent quality of their work."
"Busse Design has a wealth of design and web expertise and brings a team of talented and passionate designers who aren't afraid to speak their minds..."
John Sullivan
Project Lead, VA Linux
"Incyte needed a Web design firm that could hit deadlines on a tight timeline, had an excellent grasp of user-centric design and would be able to translate our evolving business focus into a fresh online brand image. We found precisely what we were looking for in Busse Design's team of producers, information architects, usability gurus and designers."
"...We found precisely what we were looking for in Busse Design's team of producers, information architects, usability gurus and designers."
Lee Lance
Web Producer, Incyte Genomics
"Busse Design did a marvelous job. One stakeholder said that she "got misty" when she saw the design. You have, apparently, crossed over from mere software to art. Congratulations."
"Busse Design did a marvelous job. One stakeholder said that she "got misty" when she saw the design. You have, apparently, crossed over from mere software to art. Congratulations."
Bill Bukovsan
Project Lead, Trust for Public Land
"Busse Design was very professional and competent in helping us build the interface for this complicated application. Their organization, ability to meet our very tight timelines, and quality of work enabled us to meet our development dates and produce a very well received product."
"Busse Design was very professional and competent in helping us build the interface for this complicated application..."
Gregory Muscarella
Marketing Strategist, Volera, Inc.
"We at Peribit consider our overall working experience with Busse as quite positive. The Busse team was competent, focused, and very creative. They did a great job of putting our concepts and requests into the eventual visual and audio experience. They were also very responsive to our feedback and suggestions throughout the life of the project."
"...The Busse team was competent, focused, and very creative. They did a great job of putting our concepts and requests into the eventual visual and audio experience... "
Dan O'Farrell
VP of Product Marketing, Peribit Networks
"By combining a solid understanding of the FastTrackClass program and our specific target population with their own breadth of industry knowledge and experience, Busse has developed a creative and engaging interface for FastTrackClass which truly reflects the Academy's innovative approach to addressing multiple learning styles. We commend Busse Design for their excellent work. Their contribution to the program will make a tremendous impact on the future success of FastTrackClass."
"...We commend Busse Design for their excellent work. Their contribution to the program will make a tremendous impact on the future success of FastTrackClass."
Christa Pellegrom
Program Manager, FastTrackClass
"Although we were strongly biased toward a much larger firm, Busse showed us the design skill and - most important - the sound judgement we needed on the project. Busse's ability to keep us on task, budget and schedule, yet still remain flexible in the face of ambiguous or changing priorities, proved to be a key factor in the project's success.Busse Design is a talented, strong, limber organization that talks straight."
"Busse Design is a talented, strong, limber organization that talks straight."
Patrick Mulvanny
Project Lead, Converge
"Busse Design has brought together one of the brightest, most ingenious, most imaginative bands of creatives with which I've worked. The Busse team helped us develop a beautifully sophisticated corporate site that clearly illustrates our complex financial solution.Busse Design’s skills at guiding and managing a dense and multi-tiered project were impressive and their level of professionalism was peerless. I will gladly work with them again."
"Busse Design’s skills at guiding and managing a dense and multi-tiered project were impressive and their level of professionalism was peerless. I will gladly work with them again."
Meredith Tennant
Director of Creative Marketing, Aceva Technologies
"Many thanks for all the successful collaborations such as the deltadentalins.com web design, the Flash interaction animation for Cavity Quiz in English and Spanish, and Dentegra MX web redesign. I am looking forward to 2010."
"Many thanks for all the successful collaborations such as the deltadentalins.com web design, the Flash interaction animation for Cavity Quiz..."
Doug Hamacher
User Experience Manager, Delta Dental

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